Beyoncé's H&M Bikini Ads Photoshopped? Brand Reportedly Tried to Use Edited Images of the Star

Retailer denies either party was unhappy with the swimwear campaign

By Rose Curiel May 31, 2013 7:35 PMTags
Beyonce, H & MCourtesy: H & M

Was Beyoncé's body a little too bootylicious for H&M?

When the singer's hot bikini ads for the retailer first broke out in April, she definitely wowed us with a bangin' bod that most women would kill for.

So, we were surprised by The Sun's recent report that the retailer had originally intended to use Photoshopped shots that minimized Bey's famous curves for the steamy swimwear campaign. And, according to the British taloid, Jay-Z's wife was definitely unhappy with the altered photos.

"She's a true diva and was furious that she had been given such a snubbing," a source told the paper. "Her people refused to give the pictures a green light so H&M were forced to use the originals. 

So, was H&M really not ready for Beyoncé's jelly?

"Beyoncé was our first choice for this campaign and we were delighted when she said yes," H&M said in a statement. "Our purpose has always been to portray Beyoncé as the strong and beautiful woman she is. It has been a good working process and a close cooperation. Both parties are happy with the images."

We'd definitely say the stunning shots are cause for content! We know we wouldn't mind heating up the beach with killer curves like hers this bikini season. 

PHOTOS: See the rest of Beyoncé's hot H&M bikini ads