Keira Knightley Talks Destroyed Chanel Wedding Dress, Poses for New Coco Mademoiselle Campaign—See the Pics!

Star fronts for major fashion label's fragrance ads, opens up about ruined bridal gown

By Jennifer Chan Mar 17, 2014 11:40 PMTags
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As the face of Chanel's Coco Mademoiselle fragrance, Keira Knightley never disappoints when it comes to looking incredibly chic from head to toe.

The 28-year-old beauty, who recently attended Paris Fashion Week to support the fashion house, opened up to Independent Woman about her beloved wedding dress, which she wore to tie the knot with musician James Righton in Paris last year.

The Anna Karenina actress reminisced about her decision to wear a simple yet classic strapless Chanel design she already owned, a move that shocked fans everywhere with her laidback approach to wedding day dressing.

"Karl [Lagerfeld] very kindly designed me a jacket to go with it. I'd worn the dress lots. It was my something old. And I liked not making a big deal about it. I just wanted to be in something I had had a great time in, something I would have a great time in again," she said in the interview.

In fact, the star had such a great time in that special dress that it is no longer the pristine princess-style party dress she once so admired.

"It's now got red wine spilled down the front," she laughed. "It's quite impressively splattered. But, hey, a good night is a good night and when a dress has had its time, maybe it's had its time. I'm pretty sure I can get it out but, if I can't, I'm happy with the memory of a good night and the story of how the dress got destroyed."

Now there's a refreshing approach to designer fashion! 

And speaking of refreshing, Knightley's latest crop of campaign photos for the brand's line of feminine fragrance are simply extraordinary, too.

In one scene, the gorgeous star poses in an elegant white beaded evening dress paired with metallic strappy heels and a sparkling cuff bracelet.

She powerfully smolders for the camera, showcasing expertly applied smoky eye shadow and a glossy nude lip color.

And interesting side note—a source tells E! News that Knightley's promotion of the perfume is totally organic and personal to the star.

"I had never worn women's fragrances because I found them too sweet or floral. Suddenly, people were stopping me in the street to ask what perfume I was wearing. I was really proud!" Knightley recalled of her first introduction to the product before she started officially working Chanel.

Enough said. We're picking up a bottle of our own stat.