Clothes off, perfume on.
At least that's what Sport's Illustrated model Gigi Hadid appears to be doing in her risqué new ad for Tom Ford's Velvet Orchid fragrance. In the sizzling campaign pic, the 19-year-old bares it all with only clever posing to conceal her X-rated areas. Aside from voluminous tresses and a bold smoky eye, Hadid's only accessory is a bottle of the fragrance.
Hadid—who you may recognize as Yolanda Foster's daughter from the Real Housewives of Beverly Hills—shared the sensual pic on her Instagram yesterday.
The designer also took a note from the Instagram-advertising playbook, dropping the ad photo on their feed. Brushing over the obvious proactivity of the pic, Tom Ford captioned the pic: "#TOMFORD's uber-feminine new fragrance. #TFVelvetOrchid."
Cody Simpson's ex is no stranger to high profile modeling—she's covered Sports Illustrated in nothing but bikini bottoms and appeared in many an ad for Guess. This, however, is the rookie model's first beauty campaign.