It's On Us/YouTubeKerry Washington, Jon Hamm, Connie Britton, President Barack Obama and many, many more of Hollywood's famous faces star in the White House's PSA for the It's On Us campaign against sexual violence.
Connie Britton, Common, Randy Jackson, Vice President Joe Biden, Questlove, Mayim Bialik, Kevin Love and E!'s own Joel McHale also joined in on the 30-second clip aiming at raising awareness for the all to timely issue at hand.
In the opening shot, the Mad Men star looks straight into the camera and says, "It's on us to stop sexual assault."
Washington then adds, "To get in the way before it happens."
The video then tells viewers that it's up to them "to get a friend home safe, to not blame the victim," and "it's on us to look out for each other [and] to not look the other way."
"To stand up, to step in, to take responsibility," the message continues.
"It's on us, all of us to stop sexual assault."
The campaign was unveiled Friday morning at the White House and is already being strongly supported by organizations such as the NCAA, which plans to promote the anti-assault messages at their championship events.
Electronic Arts will also be supporting the campaign by encouraging their users to sign the pledge on online platforms.
Obama took to Twitter to rally awareness and support, saying, "Sexual violence isn't just a crime—it's a civil rights violation."
The president echoed his sentiments at the press conference today, telling the audience, "Our society still does not sufficiently value women. We still don't condemn sexual assault as loudly as we should."
He continued, "Unless women are allowed to reach their full potential, America cannot reach its full potential. So we've got to change. It is on all of us to reject the quiet tolerance of sexual assault and to refuse to accept what's unacceptable.
"Our nation's success depends on how we value and defend the rights of women and girls."