Ew! This Domino's Fifty Shades of Grey-Inspired S&M Ad Is Totally Gross (and Even They Think It's ''Stupid'')

Get the scoop on the shocking ad

By Brett Malec Jan 28, 2015 6:34 PMTags
Dominos S&M AdDominos

Call us old-fashioned, but we like to keep our pizza and S&M separate.

A controversial Domino's ad for their Sriracha pizza recently surfaced online, causing many people to raise their eyebrows. The shocking ad features a cartoon tongue tied up in bondage with a gag in its mouth (if tongues even have mouths?) and a whip lying next to it. "You're going to suffer and enjoy every moment. Domino's Sriracha. Super spicy, super tasty," reads the text on the Fifty Shades of Grey-inspired ad.

So what was Domino's thinking when they came up with this totally gross concept?

"The ad was created and pitched by an agency to the independent franchise in Israel," Domino's spokesman Tim McIntyre tells E! News.

But don't expect to see the ads around town anytime soon. "It never ‘officially' appeared anywhere, because it was ill-advised, unfunny and not brand-appropriate," McIntyre explained. "In a word, it was stupid."

McIntyre says reports the ad appeared in Israel aren't true. "When I first saw it myself, I thought it was a parody, just in time for the premiere of Fifty Shades of Grey," he adds. "I'm still shaking my head."