TumblrThe great dress debate of 2015 has caused a flood of emotions in the mere 24 hours that said garment became an Internet sensation.
We laughed, screamed, fully freaked out and even argued until we were practically #blueandblack in the face, but alas media outlets solved the mystery when the Today show featured the actual dress...which is indeed blue and black (you're not alone if you still don't see it).
But as we continue to scratch our heads and wonder what sort of sorcery is really going on here, British retailer Roman Originals, which created the buzzworthy dress, is currently reaping the benefits of the insane impromptu publicity.
"It's been a crazy morning," Ian Johnson, creative director for the company, tells E! News. "Our web team woke up to crazy noises going off from their Twitter accounts at 5 a.m. We just rushed into the office. Some of us didn't even shower. It's been nonstop ever since and it's going to be a late night. The phone hasn't stopped ringing. We're getting about a 150 calls every 30 minutes."
He added that a number of news agencies, including "CNN, BBC, ABC, CNBC, TMZ," have stopped by for additional info.
While the rapid viral effect of the dress is somewhat shocking, we're not surprised by the company's magnitude of calls, considering everyone from Taylor Swift to Kim Kardashian weighed in on frock's true hue.
Roman Originals began selling the dress in November 2014. It currently comes in four different colors, pink/black, red/black, white/black, black/blue, although the company is now considering selling the dress in white and gold.
Prior to becoming an Internet sensation, Johnson says the company sold about 100 dresses per week, noting "it was a key piece for the season."
Currently, the dress is back online for purchase after the company ran out of stock early this morning. It's also sold internationally, in case you're hoping to ship to the states.
In fact, Johnson says they've gotten "a lot of calls from the States"—more from the U.S. than any other country.
The dress first became a viral phenomenon after it first appeared on Tumblr, and according to Johnson, the company has reached out to the woman who posted the pic, but they have yet to hear back.
Roman Originals plans to send the woman a few dresses, as a thank you for the surprise publicity.
Meanwhile, the company currently has 150 stores in the UK and is hoping to expand to Ireland, Germany, France and even possibly the U.S. given all the buzz.