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Kelly Ripa Bulks Up Legal Forces to Take on Diet Company

Kelly Ripa, Weight Loss Ad beemediagroup.org

Kelly Ripa is ripping a diet company for using her skinny self without permission.

But despite some online reports that she had actually filed a lawsuit against the Guaranà-peddling Internet-based company, Ripa's rep says the Regis & Kelly cohost is just in threatening mode.

"Kelly's attorney did not file a lawsuit. A lawsuit was only threatened," Ripa publicist Stan Rosenfield tells E! News. "A cease and desist letter was sent on behalf of Kelly."

She has "never used or received the product," says Rosenfield, nor had she even heard of it until informed of the ads.

Ripa's missive comes after the weight-loss firm not only suggested the former All My Children star endorsed Guaranà, but also allegedly took money for orders and failed to deliver the goods.

The cease and desist letter ordered the company to remove her name and image from all ads, websites and blogs or suffer the wrath of Ripa.

A rep for Guaranà could not be reached for comment.

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