Emmys Go Back to Where They Started
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It's back to the ol' ballgame for CBS.
Having already bumped the 61st Annual Emmy Awards once to avoid airing it after an NFL doubleheader, CBS is putting the telecast back in its original time slot after running up against another possible ratings deflator—the 2009 MTV Video Music Awards.
Instead of airing the Emmys opposite MTV's more casual, youth-skewing celebfest, former sister company CBS has again scheduled the Television Academy's biggest night for Sept. 20, football (and the late start time it might cause) be damned.
"After we announced plans for Sept. 13, MTV informed us they were locked into the same day for the Video Music Awards, with venue and sponsorship agreements in place," said CBS Entertainment exec Jack Sussman. "We had the flexibility to move; they didn't.
"Huge thanks to the Television Academy and [show producer] Don Mischer for quickly moving mountains to make this happen."
MTV general manager Stephen Friedman also expressed his gratitude to CBS for taking on the "mammoth task of moving such a huge event" yet again.
Well, that's what former siblings do. CBS and MTV were both Viacom-owned companies before the conglomerate split in 2005 into the "new Viacom," which retained MTV Networks, and CBS Corp.
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