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There's no real official start date for awards season here in Hollywood, but it definitely feels like it's taken off already.

Not only were the Hollywood Film Awards earlier this week, but AFI Fest 2009 presented by Audi opens tomorrow night with the animated Fantastic Mr. Fox with voices by George Clooney, Meryl Streep and Jason Schwartzman.

Precious producer Oprah Winfrey, Mariah Carey, Kate Beckinsale, Tom Ford, Eva Mendes, Julianne Moore, Robert De Niro and Michael Cera are just a few of the bold-faced names who are expected to show throughout the week-long festival.

But you don't have to be a Hollywood insider to see the fest flicks. A limited number of free tickets are available for the public on AFI's website.

Lionsgate

Scarlett Johansson wants you to get in the spirit of recycling your cell phones.

Seriously.

Playing off posters for Johansson's upcoming comic-book thriller The Spirit, the Environmental Media Association and Lionsgate studio have created PSAs encouraging folks to recycle their used cell phones. The ads feature one of the movie's taglines, "Answer the call!"

The magazine ads—first appearing in People on Friday—will also include Johansson's costar Eva Mendes.

EMA's goal is to lower the amount of carbon dioxide emissions created by the production of new phones.

This isn't the only good deed Johansson has been up to recently. She just completed a four-day visit to Rwanda, where she visited AIDS clinics with (RED),  Bono and Bobby Shriver's initiative to raise money for women and children affected by AIDS in Africa.

Calvin Klein

Eva Mendes is one happy camper.

"I'm big on therapy," Mendes told me yesterday. "I've always said I love talking about therapy, because there's nothing wrong with it. Why wait until something goes terrible in your life to start fixing things?"

Mendes, 34, has never talked details about why she did a stint in rehab earlier this year, but she did tell me that one of her biggest issues was coping with her own success. "Up until recently, I was really uncomfortable with having success and enjoying it," Mendes says. "I just couldn't deal with that. How can I have so much? It's not fair. How can the world have so little?…I allowed it to mess with me in the sense that I just didn't know how to handle it."

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Interview Magazine

Don't look for Eva Mendes to be spillin' all about her visit to rehab.

"There are so many lies out there regarding my recent trip to Cirque Lodge," the starlet says in the new Interview magazine, out July 15. "But I don't care what people think. I just don't care. So I will neither confirm or deny."

Mendes actually feels better when stories are wrong rather right...

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