What's got Jared Leto starting fires these days?

Gay marriage.

The actor-musician is helping raise money for gay rights group FAIR by taking part in an online auction of celebrity-signed prints of artist Shepard Fairey's "Defend Equality Love Unites," a poster in support of gay marriage.

But Leto did more than just doodle his autograph...

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Scarlett Johansson is joining the superhero set.

Her rep confirms that the actress has signed on to play Black Widow in the Iron Man sequel opposite Robert Downey Jr. The deal was signed this afternoon.

"Scarlett is thrilled to be a part of Iron Man," her rep, Marcel Pariseau, tells me.

Meanwhile, after months of negotiations...

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New Line Cinema

It may have been Oscar weekend, but Bradley Cooper had live theater on his mind.

"Scarlett Johansson is a phenomenal actress," Cooper said of his He's Just Not That Into You costar. "If she ever wants me to do anything with her again, I'll do it. I'd love to do a play with her."

A play is exactly what Cooper hopes to be doing in New York come this fall.

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Lionsgate

Scarlett Johansson wants you to get in the spirit of recycling your cell phones.

Seriously.

Playing off posters for Johansson's upcoming comic-book thriller The Spirit, the Environmental Media Association and Lionsgate studio have created PSAs encouraging folks to recycle their used cell phones. The ads feature one of the movie's taglines, "Answer the call!"

The magazine ads—first appearing in People on Friday—will also include Johansson's costar Eva Mendes.

EMA's goal is to lower the amount of carbon dioxide emissions created by the production of new phones.

This isn't the only good deed Johansson has been up to recently. She just completed a four-day visit to Rwanda, where she visited AIDS clinics with (RED),  Bono and Bobby Shriver's initiative to raise money for women and children affected by AIDS in Africa.

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Scarlett Johansson’s best friend, singer and songwriter Jessie Baylin, has high hopes for ScarJo’s wedding to Ryan Reynolds.

“I’m really excited for them,” Baylin, 24, told me earlier today. “I think Ryan is amazing. She’s beautiful, and she’s going to look beautiful.”

Johansson may want to avoid looking at Baylin during the ceremony. “If she sees me crying, then she’ll start crying,” said Baylin, who has known the actress since they were 14-year-old schoolmates in New York City. “She’s a bawler.”

But it's not just weddings. Find out what else gets Scarlett reaching for the tissues:

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The countdown is on in New York City.

In just a couple of hours or so, George Clooney and Julia Roberts will join fashion legend Giorgio Armani and Vogue editrix Anna Wintour to host this year’s Costume Institute gala at the Metropolitan Museum of Art.

And I got a bunch o’ gossip goodies for you about the big star-studded, fashionista-packed evening:

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Wanna go home with a nearly naked Scarlett Johansson or Gisele Bündchen?

Photos of the these glamorous beauties in various states of undress will be up for auction on May 7 during Allure magazine’s “Most Alluring Bodies” exhibit at Skylight in New York City.

Regan Cameron’s photo of Bündchen features the Brazilian beauty topless in jeans and a big floppy hat. But don’t go gettin’ all excited: She poses with her back to the camera.

As for Johansson, Annie Leibowitz captured the starlet lying on a couch in a pair of underwear and a beaded top. Also up for grabs is a never-before-seen shot by photographer Eve Arnold of Marilyn Monroe on the set of The Misfits.

The auction, hosted by Allure Editor-in-Chief Linda Wells, kicks off Skin Cancer Awareness Month and benefits New York University’s Interdisciplinary Melanoma Cooperative Group.