First Look: Liv Tyler Falls Into the Gap

New pic surfaces as the actress takes part in the clothing company's fall campaign

Talk about stealing beauty.

As part of its new celebrity-studded fall campaign, the Gap has done just that by recruiting actress Liv Tyler and getting her to pose in a "boyfriend cardigan"...with not much else.

That's certainly one way to get folks to focus on the particular product you're trying to promote.

Then again, creamy smooth legs coupled with a come-hither stare (as shot by fashion photographer Mikael Jansson) can also be too much of a distraction.

Not that we're complaining.